In , the turning point of Nokia arrived. The three companies — Nokia Ab, Finnish rubber works, and Kaapelitehdas — merged together giving rise to the Nokia corporation we know today. Nokia corporation restructured itself into four major businesses — rubber, cable, forestry, and electronics. From this point on Nokia slowly started to focus more on the telecom industry as it was still untapped at that time. It acquired Luxor Ab, electronics and computer-maker, in and then in , French television company Oceanic.
This trend continued as Nokia acquired Mobira, a mobile-phone maker, which would help the company to usher into its golden era in the future. With Mobira, Nokia had launched its first mobile phone: Mobira Senator in But everything was not fine as Kari Kairamo committed suicide on December 11, The reason behind it is still unclear.
He was replaced by Simo Vuorilehto. Many of the groups within the company were divested. Finnish rubber works separated from Nokia. It looked like Nokia was financially struggling, as a result, its stock prices shrank and the collapse of the Soviet Union added to the agony of the company as it was a major customer for Nokia.
He opposed the idea of selling the mobile-phone division of Nokia and turned it into a telecom-based company. This decision proved to be fruitful and helped Nokia to enter the golden period. In , it overtook Motorola and became the No. Nokia became a household name and continued to gather more ground in the market. Nokia was the pioneer of innovation.
It knew that mobile phones are the future and it capitalized on the opportunity. In the following years, it launched many different phones. Nokia became the first company to introduce a camera on a mobile phone. In , the market share of Nokia swelled up to Now, after all that, Nokia can't seem to resist inching back into the consumer electronics market again. To be sure, the deal isn't all that big a deal in terms of Nokia's overall business.
So why invest in consumer electronics at all when Nokia is betting so heavily on its network infrastructure business? Well, the first thing you need to understand is that Nokia is more of a holding company, like Google's parent company Alphabet, and it has been for quite some time—like, a long, long time.
The company that eventually became Nokia was founded in southern Finland as a pulp mill company in Over the decades it expanded into then-emerging industries such as electrical power generation and manufacturing telephones. In the s, Nokia was a conglomerate selling everything from toilet paper to car tires.
But by the late s, it had spun-off almost everything except its telecommunications businesses. But it lost that title in to Samsung. And its fortunes in mobile just kept sliding. Stolle , 3 f. Because of the development of telephones and telegraphs there was a high demand for cable products at the beginning of the 20th century.
The most important products of the Finnish cable works were telephone, telegraph and electric cables Stolle , 4. One of the main raw materials was rubber produced by the Finnish Rubber Works. The main customers of the company were other industrial companies which bought electrical cables and wires Stadler , Also the cable production has been hardly hit by the World War I and its negative impacts, because of the increased raw material prices.
Despite of these facts, the cable production could expand the business in s and s and became very strong in the Finnish market Stadler , f. In the s the Finnish Cable Works could take the advantage of the new inventions - radios and TVs - and could produce not only telephone cables, but also coaxial cables. It was also able to penetrate the foreign markets in Europe as well as the Middle East.
With computers coming on the market in the s, the company focused also on their production and sales and expanded its business in this direction. After the merger of three independent industries into the Nokia Corporation, which will be described in the following chapter, the cable production remained the most profitable business area of Nokia. It generated more revenue than the other industries did together. Unfortunately the Finnish recession has weakened the company, which resulted in selling off the cable production division in Stolle , 4 f.
It consisted of five businesses at that time: rubber, cable, forestry, electronics and power generation Official website of Nokia, Our Company The target of the merger was to create a more international and liberal company from three companies that have already been under the same ownership for a certain period of time Stolle , 5. Later were all of them in the ownership of the Finnish Rubber works until the above-mentioned merger in A B Alexandra Barokova Author.
Add to cart. Table of content Table register Illustration register Abbreviation register 1. Introduction 2. Nokia and its major competitors 3. The Era of Information Technology and Telecommunications 4. Management strategy and factors that influenced the success of Nokia 6. Personalities of Nokia 7. Conclusion 7. Future of Nokia-led Finland 7. Future of Nokia 8. Introduction The aim of this seminar paper was to describe the history of Nokia company, which is a wellknown Finnish manufacturer of mobile devices.
Official website of Nokia, Our company Although Nokia is a leading multinational enterprise, a major part of its business is located in Finland, where the company has its headquarters in Keilaniemi of Espoo Official website of Nokia, Our company International Directory of Comany Histories 2. Nokia and its major competitors During recent years, Nokia has been very successful on the low and medium end mobile phone market, where Nokia has eliminated many of its competitors.
Strand Consult On the other hand, Apple and the Android devices have been very successful in markets that have experienced the latest financial recession. Eaton As Nokia has not been able to create a serious alternative to the iPhone until today, the smartphone sector is still responsible for declining market share of Nokia. Tofel In order to maintain its position or to become the leader in mobile phone market again, Nokia will have to invest more in research and development so as to able to come up with attractive innovations sooner than its competitors and understand its consumers better than the competition as well.
History of the Nokia Company Despite of the fact that many mobile phone users know the company Nokia as a young company and also as one of the biggest market leaders producing high quality mobile phones and equipment, the roots of it go back to 19th century.
Pulp mill and paper production start The roots of the Nokia Company go back to the year , when the mining engineer Fredrik Idestam set up his own wood pulp mill. Sign in to write a comment. Read the ebook.
The History of the Nokia Company. Nokia Case Study: How can Nokia maint Diversification Strategies of Nokia. International Business: Globalisation
0コメント