I emphasise that it is this situated knowingness that comes through in the meme set in general, particularly in the follower memes. Whilst the revelation of inner emotional truths have otherwise been considered key in the practice of authenticity in celebrity culture Biressi and Nunn; Hesmondalgh and Baker , I propose that in the context in which this meme set is situated, this is not necessarily the most useful form of social currency.
Rather, remix cultures provide a means of demonstrating insider knowledge, which connects other insiders—a form of authentic belonging. This paper has traced differing practices of feminine authenticity visible in the intersection of social network and remix cultures on Tumblr by examining the WSWCM meme set.
In contrast, the follower memes perform cultural and affective knowingness of youthful femininity, to assert their digital insider status—and right to belong. This meme set presents some productive questions through which to think through authenticity in digital cultures.
Could striving for authentic belonging constitute one strategy of responding to a media-saturated culture, where authentic individuality is constantly elevated yet perhaps harder to achieve?
These blogs demonstrate how the significance and practice of authenticity transforms in managing different configurations of social desires to belong, or be recognised as individual and original in postfeminist digital cultures.
Beer, David, and Roger Burrows. Burkhalter, Byron. Marc A. Smith and Peter Kollock. London: Routledge, Casserly, Meghan. Cover, Rob. Dobson, Amy Shields. Donath, Judith. Fink, Marty, and Quinn Miller. Keller, Jessalynn Marie. Lunden, Ingrid. Negra, Diane. What a Girl Wants? Fantasising the Reclamation of Self in Postfeminism. Nunn, Heather, and Anita Biressi. Ringrose, Jessica, and Katarina Eriksson Barajas. Van Zoonen, Liesbet. Walker, Rob. Winch, Alison. Girlfriends and Postfeminist Sisterhood.
Basingstoke: Palgrave Macmillan, Her PhD research centres on the possibilities of feminine subjectivity formation on blogging social network Tumblr. How to Cite Kanai, A. The Authentic Self Brand and the Authentic Insider I suggest that one expression of authentic individuality can be found in the increasingly prevalent practice of self-branding in digital cultures on social network sites Banet-Weiser. WhatShouldWeCallMe and Tumblr Remix Culture Tumblr is a relatively under-researched but rapidly growing blogging social network, documented at the end of as the social platform with the most growth in user numbers Lunden.
The founder bloggers state in their FAQ s: We are two best friends who met in college and now live on opposite coasts of the United States. Conclusion This paper has traced differing practices of feminine authenticity visible in the intersection of social network and remix cultures on Tumblr by examining the WSWCM meme set.
References Banet-Weiser, Sarah. Tumblr really is a fixture online; so many people gain a lot of joy from it every day. Our pleasure! Your email address will not be published. Why is it called Tumblr?
A fun drawing situated among fan letters. Lauren Cosgrove. Comments Interesting! Thanks for sharing. Leave a Reply Cancel reply Your email address will not be published.
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Read Edit History. About What Should We Call Me snowclone : What Should We Call X is a single topic blog which pairs everyday occurrences with an animated reaction GIF conveying a fitting reaction or a feeling projected by the poster in each given situation. Spread On March 12th, the creators began a Twitter account [4] for their Tumblr posts, which has gained more than 34, followers as of May Top entries this week.
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