Why bud light platinum

Facebook Logo. Link Icon. Joe Sixpack: Bud Light Platinum isn't really a light beer. But light? In the words of its publicity material: "With a slightly sweeter taste, higher alcohol by volume 6 percent and signature cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option as a companion to their social agenda.

No, Bud Light Platinum is a "companion" to your "social agenda. Published Feb. Joe Sixpack Email. Yes, it is a dream come true and, no, he is not currently in need of an assistant. By Steven Devadanam. By Tarra Gaines. By Joel Luks. By Holly Beretto. By Teresa Gubbins. By Julia Davila. At the top for rooftops. By John Egan. In great company. Taking care of business. By Natalie Harms, InnovationMap. While this technology has been used at major activations and events for, it is the first time ever this technology is being used for a product-focused TV commercial.

To follow the latest on Bud Light, visit BudLight. About Bud Light Introduced in , Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice.

The rest of the time I make do with cucumber-cabbage soup and bide my time till the sun shines again. By this accounting system, light beer is the same thing as fried fish: Depending on your lifestyle, it's either a half-assed indulgence or a half-assed health kick. I'll drink light beer when it's handed to me, but otherwise I base my beer choices on several different criteria, none of which involve calories. I'll get the cheap one or the good one or the high ABV one or the weird one, but I'll never get the one that wants a pat on the head for sparing me half an apple's worth of calories.

All that said, I've had one hell of a lot of Bud Light in the past couple of years. My favorite happy hour place is Bleecker Street Bar in New York, where happy hour lasts from noon to pm seven days a week. That's right, there are 56 happy hours in a Bleecker week. I don't much care for any of those beers—I really want to like Yuengling, but it just never took—so I usually ordered the Bud, since it was only one syllable.

But then I met Emily, who started joining me for Sunday happy hours the summer before last. She always ordered Bud Light bottles, because on Sunday afternoons she often lacks the focus and dedication necessary to drink 24 ounces of beer before it drops a couple degrees below keg temperature. So that left me drinking not only the heavier beer but also twice as much of it per round.

It's a pretty neat trick to increase alcohol while decreasing calories, so this seemed worth investigating. The Platinum is better. It's a simple and clean, and while it doesn't have any particular strengths, it manages to shed some of Bud Light's telltale weaknesses. Bud Light is just so damn Bud Light , you know?

The Platinum has a little bit more malt sweetness and a tiny hop kick at the end, which isn't heaven but also isn't the typical Bud Light taste of cheap grain and stale paper.